Web Design

Technology moves at a fast pace in this modern era so much so that unless you work in some related field, it can be impossible to keep up with the kinds of technologies that are out there and web design is no different. You would have probably noticed that certain design trends are preferred at certain times, what is considered to be attractive today may change five years down the line. However, it is exhausting to keep up with the trends but digital marketing agency in Melbourne web design professionals always strive to improve upon their skills and keep ahead of new and emerging trends and technologies.

Web Design

Let’s explore how web design trends have changed over the years.

Web design trends in 2004-2009

Although the first website was created in 1991, it was in the mid-2000s when the standard website layout we all have become used to was really developed. At this time, websites included drop-down menus and left bar categories to accommodate large quantities of text. Web designers realised that browsers would better understand the websites if the information provided was categorised.

Scrolling was not popular and web pages were short and narrow, colours were drab and many websites were written in flash. HTML was limited as it didn’t allow more flexibility as the Flash, but today it is all forgotten largely due to its incompatibility with iOS. It was also around this time the first content management system (CMS) appeared allowing website owners to edit content and make some changes to the website.

Web design trends in 2010-2015

During this more businesses developed websites and the competition grew stronger. This led to the design being more cutting edge and advanced than ever before. The design was just about everything on the colour spectrum being experimented.

Another big change was the emergence of smartphones. With more and more people using them and other portable devices, websites needed to be compatible with all of them. This led to designing a dedicated mobile site or a responsive website. The responsive website was much preferred and is still as it is simple, cost-effective and compatible with all devices.

Talking about the layout, magazine-like layouts with narrow columns and textured rather than single colour background became trendy. The most popular trends from this period were the use of infographics, parallax scrolling, single colour background and video backgrounds were used to deliver information. Many of these design trends are popular even today.

The design trends in 2016 and 2017

The design trends have continued to dazzle and inspire. Responsive websites are still popular but feature minimal text, unique navigation panel, high-resolution images, vibrant colours, large fonts and intuitive forms.

Looking Ahead to 2018 and beyond

Vibrant hues and bright gradients are the trends to be seen in 2018. Designers need to make bolder colour choices including supersaturated colours and vibrant clashing shades to catch the audience’s attention. Modern retro art and custom graphics, creative background patterns, thoughtful animations and split page design will be seen.

As we look towards the future, one thing is certain, web design will continue to evolve. Navigational changes will take place, content would be minimal to a point where one or two sentences would be enough on a home page, voice activation, real-time updates and more data could be some features to be seen in the future.

Cyber Security

Navigating the online world safety has become a real concern over the last few years and looking at how intense and sophisticated some of the recent hacker attacks around the world have been, it seems like things are bound to get worse.

Even though hackers are getting smart and using better means for hacking, the ways to combat them are also improving rapidly. In fact, we have a nearly impenetrable technology known as blockchain which can be used for both protecting the data from cyber attack and improve cybersecurity across industries. This technology keeps transactions extremely secure without the need for central authority. Here we few ways businesses can protect their data online.

  1. Trust

Customers need to feel confident that companies they are doing business with can protect their data from being hacked. Employing a high level of encryption is the only way for businesses to protect their customer’s data and build trust. Blockchain technology can do that, however, it is important to educate all employees at all levels of a company about the security measures and the necessary protocol for protecting the data the company holds.

  1. Security

It does not matter if your data is centralised, stored on a cloud or a hybrid of both, it is still vulnerable if the underlying technology features weak encryption. In even the most secure operations there can be a single point of failure that can crash the whole system, especially for security systems that are intertwined. This is the reason why various organisations are moving to more decentralised systems and blockchain technology. The main advantage of this platform is that there is no single point of entry where malicious code can be executed. There are a variety of security measures in place at every level of the operation thus providing security to the data.

  1. Accessibility

As mentioned in the first point above, it is important for organisations to impart training to each member of the team in order to ensure they can be trusted to handle precious data. If you have even one weak link in your team and they have access to your entire security system then you might be doomed for a security breach.

By using blockchain based smart technology, businesses can be confident that data is secure and only those who are authorised can access it.